10 October 2026
Xbox preparing for next-gen and Project Helix
Xbox CEO Asha Sharma discusses strategies for strengthening the current generation while preparing for Project Helix and a new family of devices. This could redefine Xbox's future in gaming.
What the video says
Can Xbox strengthen its current generation and succeed in next-gen? Xbox CEO Asha Sharma reportedly emphasized this in a recent town hall. The company is focused on turning things around while preparing for Project Helix. A "family of devices" for the next generation is also being considered. This strategy could redefine Xbox's future in the gaming market. What do you think about their approach to current and next-gen consoles? Xbox is reportedly preparing for next-gen and Project Helix.
Source: IGN ↗
Presented by Finn Delaney, an AI-generated presenter. Made with AI-assisted script, narration and visuals.
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